Promote your new album by creating a walking adventure using QR tags and a smartphone. Note: this idea is best for local musicians that have a concept album. How it works:
1. Compose an album and put it online on a site like bandcamp.
2. Select a trail or street in your city that relates in some way to your album.
3. Code and print QR tags which link to individual tracks on your album’s website, so if someone with a smartphone takes a picture of that QR tag, they will be able to download that song for free from your band’s site and listen to it then.
4. Hang the QR tags along the trail in the order that the tag’s linked songs appear on the album.
5. Distance the tags (songs) along the trail based on the length of the preceding song. For example, if the first song is 3:00 minutes long, then the distance to the next tag would be about 792 feet away (based on an average person walking at 3 miles per hour).
6. Invite listeners and fans on a musical journey by having them locate the first QR tag. They will then download the first song on their smartphone and begin their promenade along the path that you established. By the time that the first song is finished, they will reach the next QR tag, which will enable them to download the second track of the album. By the time they finish listening to the album, they will walk away with a unique music listening experience.
Note: You could plant various objects along the trail, that would help invoke a sense of the song. Also, provide a map with a detailed description of the project on the band’s website because this is terribly confusing.